Bedan Kungu — Art Director & Brand Identity Designer

Profile

Great advertising is craft you can hold in your hand — an idea, sharpened until it sells.

Bedan M. Kungu is a Kenyan Art Director and Brand Identity Designer whose career spans the biggest names in East African advertising — from McCann Erickson and SCAN Ad in Nairobi to Creative Communications and ION in Kigali, and today the regional powerhouse Canal+.

Trained in the exacting world of print production, he brings a rare combination to every brief: conceptual thinking that wins pitches, and the technical precision that gets campaigns to press, poster and billboard without compromise. His work has launched IPOs, opened bank branches, rebranded beers and put fashion weeks on billboards across Rwanda.

Discipline: Art Direction · Brand Identity
Markets: Kenya · Rwanda · Burundi
Media: Press · Poster · Billboard · OOH · Editorial
Sectors: Banking · Telecom · FMCG · Broadcast · NGO
Currently: Art Director Consultant, Canal+ Rwanda
Status: Open to senior creative roles

Selected Work

Some Works

Campaigns as they ran — press, poster and billboard, exactly as briefed, sold and shipped. Click any piece to view large.

Chapter 01 — Kenya

McCann · SCAN Ad

SonySugar — “Bring Back the Sweetness” — SonySugar
“Bring Back the Sweetness”Press / Poster / BB’s

East African Cables — “Made With Your Heart in Mind” — East African Cables
“Made With Your Heart in Mind”Awareness Campaign

East African Cables — “Wire Si Wire” safety series — East African Cables
“Wire Si Wire” safety seriesPress / Poster

Barclays — Premier League Account — Barclays
Premier League AccountPress / Poster

Consolidated Bank — Trade Finance campaign — Consolidated Bank
Trade Finance campaignPress / Poster

ROBB — “Robb Your Pain Away” — ROBB
“Robb Your Pain Away”New Products Campaign

Preventor · Durex — “If You Can’t Resist… Insist” — Preventor · Durex
“If You Can’t Resist… Insist”Press / Poster

Chapter 02 — Rwanda

Creative Communications

KCB Bank — IPO Loans — Bralirwa listing — KCB Bank
IPO Loans — Bralirwa listingPress / Poster / BB’s

KCB Bank — Regional Banking — “Karibu Iwacu” — KCB Bank
Regional Banking — “Karibu Iwacu”Press / Poster / BB’s

KCB Bank — Home Loans — 100% financing — KCB Bank
Home Loans — 100% financingPress / Poster / BB’s

MTN — “Everywhere You Go” — MTN
“Everywhere You Go”Brand Campaign

MTN — MTN Zone — up to 90% off — MTN
MTN Zone — up to 90% offPromo Campaign

Primus — “Yacu Iwacu” — Primus
“Yacu Iwacu”Billboards

Primus — Guma Guma Superstar 4 — Primus
Guma Guma Superstar 4Event Campaign

Ni Nyampinga — Girl-child empowerment magazine — Ni Nyampinga
Girl-child empowerment magazineEditorial Design

Turbo King — “Inzoga y’Abagabo” — Turbo King
“Inzoga y’Abagabo”Teaser Campaign

Heineken — “Delight Comes in Threes” — Heineken
“Delight Comes in Threes”Trade Promotion

Heineken — Festive season promotion — Heineken
Festive season promotionTrade Promotion

Shisha Wumva — National milk campaign — USAID — Shisha Wumva
National milk campaign — USAIDPress / Poster / BB’s

Thousand Hills
Expeditions company profilePrint / Editorial

Chapter 03 — Bralirwa Brands

ION Advertising

Mützig — Kigali Fashion Week — sponsorship — Mützig
Kigali Fashion Week — sponsorshipCampaign Key Visual

Amstel Bock — Rebrand — the new look — Amstel Bock
Rebrand — the new lookBrand Identity

Amstel Bock — “La bière, c’est de l’art” — Amstel Bock
“La bière, c’est de l’art”Light Boxes / OOH

Chapter 04 — Canal+ Rwanda

Current · Art Director

Canal+ — Hot Promo & CAF Games — Canal+
Hot Promo & CAF GamesPress / Poster / BB’s

Canal+ — “Birenze Kureba, Biduha Vibez!” — Canal+
“Birenze Kureba, Biduha Vibez!”Brand Campaign

Canal+ — Ikirenga package & Zacu TV launch — Canal+
Ikirenga package & Zacu TV launchProduct Launch

Curriculum Vitae

Two Decades in the Trade

Agency floors, client boardrooms and print rooms — a career built brand by brand.

Current

Canal+ Kigali, Rwanda

Art Director (Consultant). Leading all branding and graphic output for one of Africa's largest broadcasters — campaign launches, promos, packaging of new channels and OOH across Rwanda.

Agency

ION Advertising Kigali, Rwanda

Senior Graphic Designer & Art Director. Key creative on Bralirwa's premium portfolio — Mützig and Mützig Light — plus telecom brand Tigo. Delivered the Amstel Bock rebrand and Kigali Fashion Week sponsorship campaigns.

Agency

Creative Communications Kigali, Rwanda

Senior Graphic Designer. Major-account creative for Bralirwa, KCB Bank, Girl Hub, Thousand Hills Expeditions, Shisha Wumva and Imbuto Foundation — from national milk campaigns to bank product launches.

Agency

SCAN Ad Nairobi, Kenya

Senior Graphic Designer. Creative team member on blue-chip accounts: Kenya Airways, Coca-Cola, Barclays Bank and Kenya Breweries Ltd.

Agency

McCann Erickson Nairobi, Kenya

Graphic Designer. Global-network grounding on Kenya Airways, Coca-Cola and Kenya Breweries Ltd.

Foundation

KUL Graphics Ltd Nairobi, Kenya

Graphic Designer (trained). Formal training in print media production — colour management and press quality control to client-proof standard.

Education 01

Graffins College of Arts

Education 02

KUL Graphics Institute of Arts & Design Communication

Education 03

Eastleigh High School

BedanKungu

Some Works

Chapter 01 — Kenya

Chapter 02 — Rwanda

Chapter 03 — Bralirwa Brands

Chapter 04 — Canal+ Rwanda

Two Decades in the Trade

Put Bedan
on the brief.

Some Works

Chapter 01 — Kenya

Chapter 02 — Rwanda

Chapter 03 — Bralirwa Brands

Chapter 04 — Canal+ Rwanda

Two Decades in the Trade

Put Bedanon the brief.

Put Bedan
on the brief.